From the very beginning

We began walking backyards literally in order to get the best out of the cutest kids in the world. Due to the age and the standands, our goal was to create a funny urban image by matching both brand values and traditionally kids fashion catalogue. So we focused on the three values that define Diesel Kid identity: rock, streetwear, strong attitude. The entire graphic process we thought for this project presents a mix of contemporary illustration and brand’s visual heritage.

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