Go wild in the urban jungle - Video / Diesel Kid

Forget about the rock? NO WAY! The lineup was mostly influenced by urban backgrounds so we imagined for each story a different metropolitan suggestion realized by a great contrast between the city lights and the “Rock in the Dark” collection’s theme. The work – running in print, online clips and social – highlights six characters for six stories with some military, heritage and rock expressions – nothing but the brand’s core values. We called it MISSION FW14.

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