Hydraulic Connexion / Hidrax

The concept came out from a simple visual and linguistic equation: Wide range of rubber and thermoplastic hydraulic hoses + hidrax connexion = slithering snakes! We do wanted this hoses to be almost real, as if they could move. KEYWORKD: FLEXIBILITY. The work – running in print, online and advertising billboards – was appreciated by the brand, and now it’s going to involve other products.

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