Inspired by vintage petrol stations, our strategy was to move away from the traditional advertising shooting set and adopt a more authentic approach.
We found out the ideal location in a garage downtown Padua and let the kids having fun with the tools all around. We figured out we had just rigged up a “gang” and developed a script about it.
We build on this concept a saga made of three episodes explaining: the recruitment of the crew, then the garage sketch and finally the ultimate clip that speaks of the surprisingly end of the adventure.
Shot and filmed in three very different environments, we were able to show up the top-items of the collection whatever happens in a kid’s life.