The Recruitment of JJJ Crew / Diesel Kid

The Recruitment of JJJ Crew is now live. Diesel says "they are the most stylish 12-year-olds on Earth – stylish, sociable and totally switched on. We’re constantly on the look out for these hipster kids who tick every box on our style hit list". The story, the mood we're looking for and the product were easy to bring together once we started to understand all that this brand stands for.

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